This project was completed in collaboration with the client as part of my master’s coursework and is intended solely for academic purposes.
This project was completed in collaboration with the client as part of my master’s coursework and is intended solely for academic purposes.
This project was completed in collaboration with the client as part of my master’s coursework and is intended solely for academic purposes.
This project was completed in collaboration with the client as part of my master’s coursework and is intended solely for academic purposes.
Alcon: Robotic Surgeries in Ophthalmology
Alcon: Robotic Surgeries in Ophthalmology
Alcon: Robotic Surgeries in Ophthalmology
Alcon: Robotic Surgeries in Ophthalmology
Alcon: Robotic Surgeries in Ophthalmology
Client
Client
Client
Alcon
Timeline
Timeline
Timeline
Oct '24 - Jan '25
Services
Services
Services
Futures Thinking
Trend Forecast
Creative Strategy
Trends
Forecast
Team
Team
Team
Halle Burke
Juanita Calderon
Montserrat Ardiles
Rishika Shah - PM
*AI Generated Image
*AI Generated Image
*AI Generated Image
*AI Generated Image
*AI Generated Image
Introducing
Introducing
Ocuverse
Ocuverse
An in-house training program where ophthalmic surgeons and gaming experts collaborate to enhance robotic surgical skills in a gamified, risk-free environment.
An in-house training program where ophthalmic surgeons and gaming experts collaborate to enhance robotic surgical skills in a gamified, risk-free environment.
An in-house training program where ophthalmic surgeons and gaming experts collaborate to enhance robotic surgical skills in a gamified, risk-free environment.
An in-house training program where ophthalmic surgeons and gaming experts collaborate to enhance robotic surgical skills in a gamified, risk-free environment.
An in-house training program where ophthalmic surgeons and gaming experts collaborate to enhance robotic surgical skills in a gamified, risk-free environment.
Objective
Objective
Objective
Objective
To help Alcon explore how robotics technology could transform ophthalmic surgeries through future scenarios and trends forecasting
To help Alcon explore how robotics technology could transform ophthalmic surgeries through future scenarios and trends forecasting
To help Alcon explore how robotics technology could transform ophthalmic surgeries through future scenarios and trends forecasting
To help Alcon explore how robotics technology could transform ophthalmic surgeries through future scenarios and trends forecasting
To help Alcon explore how robotics technology could transform ophthalmic surgeries through future scenarios and trends forecasting
Alcon is a global leader in eye care, known for its innovation in surgical and vision care devices. With over 75 years of experience, it operates in 60 countries and serves patients in more than 140 countries
Alcon is a global leader in eye care, known for its innovation in surgical and vision care devices. With over 75 years of experience, it operates in 60 countries and serves patients in more than 140 countries
Alcon is a global leader in eye care, known for its innovation in surgical and vision care devices. With over 75 years of experience, it operates in 60 countries and serves patients in more than 140 countries
Alcon is a global leader in eye care, known for its innovation in surgical and vision care devices. With over 75 years of experience, it operates in 60 countries and serves patients in more than 140 countries
Alcon is a global leader in eye care, known for its innovation in surgical and vision care devices. With over 75 years of experience, it operates in 60 countries and serves patients in more than 140 countries
The Question
The Question
The Question
How might we enable robotic surgeries to overcome global shortage of experts?
How might we enable robotic surgeries to overcome global shortage of experts?
How might we enable robotic surgeries to overcome global shortage of experts?
How might we enable robotic surgeries to overcome global shortage of experts?
How might we enable robotic surgeries to overcome global shortage of experts?
Stage 1
Stage 1
Stage 1
Secondary Research
Secondary Research
Secondary Research
Secondary Research
Market Understanding
Stakeholders Understanding
Current Systems
Market Understanding
Stakeholders Understanding
Current Systems
Market Understanding
Stakeholders Understanding
Current Systems
Market Understanding
Stakeholders Understanding
Current Systems
Stage 2
Stage 2
Stage 2
Primary Research
Primary Research
Primary Research
Primary Research
Interviews & surveys —
Ophthalmologists
Robotic Engineers
Patients
Interviews & surveys —
Ophthalmologists
Robotic Engineers
Patients
Interviews & surveys —
Ophthalmologists
Robotic Engineers
Patients
Interviews & surveys—
Ophthalmologists
Robotic Engineers
Patients
Methodology
Methodology
Methodology
Methodology
Stage 3
Stage 3
Stage 3
Trend Analysis
Trend Analysis
Trend Analysis
Trend Analysis
Probable Trends for 2030 based on signals
Probable Trends for 2030 based on signals
Probable Trends for 2030 based on signals
Probable Trends for 2030 based on signals
Stage 4
Stage 4
Stage 4
Future Scenarios
Future Scenarios
Future Scenarios
Future Scenarios
Transformation & collapse future scenario exploration
Transformation & collapse future scenario exploration
Transformation & collapse future scenario exploration
Transformation & collapse future scenario exploration
Stage 5
Stage 5
Stage 5
North Star Vision
North Star Vision
North Star Vision
North Star Vision
Developing an innovative product/service
Strategic Roadmap - 2030
Developing an innovative product/service
Strategic Roadmap - 2030
Developing an innovative product/service
Strategic Roadmap - 2030
Developing an innovative product/service
Strategic Roadmap - 2030
Methodology
Stage 1
Secondary Research
Market Understanding
Stakeholders Understanding
Current Systems
Stage 2
Primary Research
Interviews & surveys —
Ophthalmologists
Robotic Engineers
Patients
Stage 3
Trend Analysis
Probable Trends for 2030 based on signals
Stage 4
Future Scenarios
Transformation & collapse future scenario exploration
Stage 5
North Star Vision
Developing an innovative product/service
Strategic Roadmap - 2030
Market Size
Market Size
The global eye surgery robot market reached approximately $1.1 billion in 2023 and is forecast to surpass $3.5 billion by 2032
The global eye surgery robot market reached approximately $1.1 billion in 2023 and is forecast to surpass $3.5 billion by 2032
The global eye surgery robot market reached approximately $1.1 billion in 2023 and is forecast to surpass $3.5 billion by 2032
The global eye surgery robot market reached approximately $1.1 billion in 2023 and is forecast to surpass $3.5 billion by 2032
The global eye surgery robot market reached approximately $1.1 billion in 2023 and is forecast to surpass $3.5 billion by 2032
Facts & Figures
Facts & Figures
Facts & Figures
Facts & Figures
We studied the current use of robotics in ophthalmology and healthcare
We studied the current use of robotics in ophthalmology and healthcare
We studied the current use of robotics in ophthalmology and healthcare
We studied the current use of robotics in ophthalmology and healthcare
We studied the current use of robotics in ophthalmology and healthcare
Insight
Insight
Insight
Insight
Insight
Robotic surgery adoption is growing, and while ophthalmology faces higher precision challenges, progress is emerging.
Robotic surgery adoption is growing, and while ophthalmology faces higher precision challenges, progress is emerging.
Robotic surgery adoption is growing, and while ophthalmology faces higher precision challenges, progress is emerging.
Robotic surgery adoption is growing, and while ophthalmology faces higher precision challenges, progress is emerging.
Robotic surgery adoption is growing, and while ophthalmology faces higher precision challenges, progress is emerging.
Primary Research
Primary Research
Trends Analysis
Trends Analysis
Trends Analysis
Trends Analysis
What does the future look like?
What does the future look like?
What does the future look like?
What does the future look like?
What does the future look like?
By applying trend analysis and futures thinking tools, we developed an AI-generated video that brings the future to life.
By applying trend analysis and futures thinking tools, we developed an AI-generated video that brings the future to life.
By applying trend analysis and futures thinking tools, we developed an AI-generated video that brings the future to life.
By applying trend analysis and futures thinking tools, we developed an AI-generated video that brings the future to life.
By applying trend analysis and futures thinking tools, we developed an AI-generated video that brings the future to life.
Refined HMW
Refined HMW
Refined HMW
Refined HMW
Refined HMW
How might we make ophthalmic surgical training more accessible and adaptable for the future?
How might we make ophthalmic surgical training more accessible and adaptable for the future?
How might we make ophthalmic surgical training more accessible and adaptable for the future?
How might we make ophthalmic surgical training more accessible and adaptable for the future?
How might we make ophthalmic surgical training more accessible and adaptable for the future?
Soultion?
Soultion?
Soultion?
Soultion?
Soultion?
Gamified Surgical Training
Gamified Surgical Training
Gamified Surgical Training
Gamified Surgical Training
Gamified Surgical Training
Increased productivity
Increased engagement
Reduced
burnout
Better
retention
Increased productivity
Increased engagement
Reduced
burnout
Better
retention
Increased productivity
Increased engagement
Reduced
burnout
Better
retention
Increased productivity
Increased engagement
Reduced
burnout
Better
retention
Increased
productivity
Increased
engagement
Reduced
burnout
Better
retention
Proof of Concept in Gamified Training
Proof of Concept in Gamified Training
Proof of Concept in Gamified Training
Proof of Concept in Gamified Training
Proof of Concept in Gamified Training
Existing AR/VR training solutions validate the efficiency of gamified approaches for building precision skills
Existing AR/VR training solutions validate the efficiency of gamified approaches for building precision skills
Existing AR/VR training solutions validate the efficiency of gamified approaches for building precision skills
Existing AR/VR training solutions validate the efficiency of gamified approaches for building precision skills
Existing AR/VR training solutions validate the efficiency of gamified approaches for building precision skills
According to a study published in JAMA Surgery
According to a study published in JAMA Surgery
According to a study published in JAMA Surgery
According to a study published in JAMA Surgery
Surgeons who played video games made:
Surgeons who played video games made:
Surgeons who played video games made:
Surgeons who played video games made:
Surgeons who played video games made:
37%
Fewer Errors
27%
Faster Surgeries
42%
Higher Overall
Performance
37%
Fewer Errors
27%
Faster Surgeries
42%
Higher Overall Performance
37%
Fewer Errors
27%
Faster Surgeries
42%
Higher Overall
Performance
37%
Fewer Errors
27%
Faster Surgeries
42%
Higher Overall
Performance
37%
Fewer Errors
27%
Faster Surgeries
42%
Higher Overall
Performance
Gamified training is employed even in high-stakes fields such as aviation and military drone operations to sharpen skills.
Gamified training is employed even in high-stakes fields such as aviation and military drone operations to sharpen skills.
Gamified training is employed even in high-stakes fields such as aviation and military drone operations to sharpen skills.
Gamified training is employed even in high-stakes fields such as aviation and military drone operations to sharpen skills.
Gamified training is employed even in high-stakes fields such as aviation and military drone operations to sharpen skills.
There are also several cases where professional gamers have been recruited for high-stakes roles because of their exceptional precision skills.
There are also several cases where professional gamers have been recruited for high-stakes roles because of their exceptional precision skills.
There are also several cases where professional gamers have been recruited for high-stakes roles because of their exceptional precision skills.
There are also several cases where professional gamers have been recruited for high-stakes roles because of their exceptional precision skills.
There are also several cases where professional gamers have been recruited for high-stakes roles because of their exceptional precision skills.
*AI Generated Image
*AI Generated Image
*AI Generated Image
*AI Generated Image
*AI Generated Image
