This project was completed in collaboration with the client as part of my master’s coursework and is intended solely for academic purposes.
This project was completed in collaboration with the client as part of my master’s coursework and is intended solely for academic purposes.
Alcon: Robotic Surgeries in Ophthalmology
Alcon: Robotic Surgeries in Ophthalmology
Alcon: Robotic Surgeries in Ophthalmology
Alcon: Robotic Surgeries in Ophthalmology
Alcon: Robotic Surgeries in Ophthalmology
Client
Client
Client
Alcon
Timeline
Timeline
Timeline
Oct '24 - Jan '25
Services
Services
Services
Futures Thinking
Trend Forecast
Creative Strategy
Trends
Forecast
Team
Team
Team
Halle Burke
Juanita Calderon
Montserrat Ardiles
Rishika Shah - PM
*AI Generated Image
*AI Generated Image
*AI Generated Image
*AI Generated Image
*AI Generated Image
Introducing
Introducing
Ocuverse
Ocuverse
An in-house training program where ophthalmic surgeons and gaming experts collaborate to enhance robotic surgical skills in a gamified, risk-free environment.
An in-house training program where ophthalmic surgeons and gaming experts collaborate to enhance robotic surgical skills in a gamified, risk-free environment.
An in-house training program where ophthalmic surgeons and gaming experts collaborate to enhance robotic surgical skills in a gamified, risk-free environment.
An in-house training program where ophthalmic surgeons and gaming experts collaborate to enhance robotic surgical skills in a gamified, risk-free environment.
An in-house training program where ophthalmic surgeons and gaming experts collaborate to enhance robotic surgical skills in a gamified, risk-free environment.
Objective
Objective
Objective
Objective
To help Alcon explore how robotics technology could transform ophthalmic surgeries through future scenarios and trends forecasting
To help Alcon explore how robotics technology could transform ophthalmic surgeries through future scenarios and trends forecasting
To help Alcon explore how robotics technology could transform ophthalmic surgeries through future scenarios and trends forecasting
To help Alcon explore how robotics technology could transform ophthalmic surgeries through future scenarios and trends forecasting
To help Alcon explore how robotics technology could transform ophthalmic surgeries through future scenarios and trends forecasting
About Alcon
About Alcon
About Alcon
About Alcon
Alcon is a global leader in eye care, known for its innovation in surgical and vision care devices. With over 75 years of experience, it operates in 60 countries and serves patients in more than 140 countries
Alcon is a global leader in eye care, known for its innovation in surgical and vision care devices. With over 75 years of experience, it operates in 60 countries and serves patients in more than 140 countries
Alcon is a global leader in eye care, known for its innovation in surgical and vision care devices. With over 75 years of experience, it operates in 60 countries and serves patients in more than 140 countries
Alcon is a global leader in eye care, known for its innovation in surgical and vision care devices. With over 75 years of experience, it operates in 60 countries and serves patients in more than 140 countries
Alcon is a global leader in eye care, known for its innovation in surgical and vision care devices. With over 75 years of experience, it operates in 60 countries and serves patients in more than 140 countries
The Question
The Question
The Question
How might we enable robotic surgeries to overcome global shortage of experts?
How might we enable robotic surgeries to overcome global shortage of experts?
How might we enable robotic surgeries to overcome global shortage of experts?
How might we enable robotic surgeries to overcome global shortage of experts?
How might we enable robotic surgeries to overcome global shortage of experts?
Stage 1
Stage 1
Stage 1
Secondary Research
Secondary Research
Secondary Research
Secondary Research
Market Understanding
Stakeholders Understanding
Current Systems
Market Understanding
Stakeholders Understanding
Current Systems
Market Understanding
Stakeholders Understanding
Current Systems
Market Understanding
Stakeholders Understanding
Current Systems
Stage 2
Stage 2
Stage 2
Primary Research
Primary Research
Primary Research
Primary Research
Interviews —
Ophthalmologists
Robotic Engineers
Patients
Interviews —
Ophthalmologists
Robotic Engineers
Patients
Interviews —
Ophthalmologists
Robotic Engineers
Patients
Interviews —
Ophthalmologists
Robotic Engineers
Patients
Methodology
Methodology
Methodology
Methodology
Stage 3
Stage 3
Stage 3
Trend Analysis
Trend Analysis
Trend Analysis
Trend Analysis
Probable Trends for 2030 based on signals
Probable Trends for 2030 based on signals
Probable Trends for 2030 based on signals
Probable Trends for 2030 based on signals
Stage 4
Stage 4
Stage 4
Future Scenarios
Future Scenarios
Future Scenarios
Future Scenarios
Transformation & collapse future scenario exploration
Transformation & collapse future scenario exploration
Transformation & collapse future scenario exploration
Transformation & collapse future scenario exploration
Stage 5
Stage 5
Stage 5
North Star Vision
North Star Vision
North Star Vision
North Star Vision
Developing an innovative product/service
Strategic Roadmap - 2030
Developing an innovative product/service
Strategic Roadmap - 2030
Developing an innovative product/service
Strategic Roadmap - 2030
Developing an innovative product/service
Strategic Roadmap - 2030
Methodology
Stage 1
Secondary Research
Market Understanding
Stakeholders Understanding
Current Systems
Stage 2
Primary Research
Interviews —
Ophthalmologists
Robotic Engineers
Patients
Stage 3
Trend Analysis
Probable Trends for 2030 based on signals
Stage 4
Future Scenarios
Transformation & collapse future scenario exploration
Stage 5
North Star Vision
Developing an innovative product/service
Strategic Roadmap - 2030
Trends Forecast
Trends Forecast
Become the customers' starting point
Become the customers'
starting point
Become the customers' starting point
Become the customers' starting point
Increase engagement with the app beyond purchases
Increase engagement with the
app beyond purchases
Increase engagement with the app beyond purchases
Increase engagement with the app beyond purchases
Zalando be seen as a serious sports retailer
Zalando be seen as a serious
sports retailer
Zalando be seen as a serious sports retailer
Zalando be seen as a serious sports retailer
Know as much as possible about the customers
Know as much as possible
about the customers
Know as much as possible about the customers
Know as much as possible about the customers
SWOT Analysis
SWOT Analysis
Thank you for viewing!
Thank you for viewing!
Thank you for viewing!
Thank you for viewing!
Thank you for viewing!
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+91 98745 18640
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contact@rishikashah.com
+34 678 977 375
+91 98745 18640
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contact@rishikashah.com
+34 678 977 375
+91 98745 18640
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About
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Contact
contact@rishikashah.com
+34 678 977 375
+91 98745 18640
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About
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Contact
contact@rishikashah.com
+34 678 977 375
+91 98745 18640
Socials