This project is part of my master's coursework and is purely academic in nature. It is a hypothetical study and is not conducted in collaboration with a real client.
This project is part of my master's coursework and is purely academic in nature. It is a hypothetical study and is not conducted in collaboration with a real client.
This project is part of my master's coursework and is purely academic in nature. It is a hypothetical study and is not conducted in collaboration with a real client.
This project is part of my master's coursework and is purely academic in nature. It is a hypothetical study and is not conducted in collaboration with a real client.
Little Love — Vegan Chocolates
Little Love — Vegan Chocolates
Little Love — Vegan Chocolates
Little Love — Vegan Chocolates
Client
Client
Client
Client
Client
Client
Little Love
Little Love
Timeline
Timeline
Timeline
Timeline
Timeline
Timeline
Sep - Dec '24
Sep - Dec '24
Services
Services
Services
Services
Services
Services
Design research
Trends
Forecast
Design research
Team
Team
Team
Team
Team
Team
The Dots
The Dots
Little Love, a sub-brand of Love Chock,
Little Love, a sub-brand of Love Chock,
was created to reach a broader audience, offering smaller, single-serve raw chocolate bars made with high-quality organic ingredients.
was created to reach a broader audience, offering smaller, single-serve raw chocolate bars made with high-quality organic ingredients.
Objective
Objective
Objective
Objective
Objective
Little Love is launching two new vegan chocolate bars—Salted Toffee and Dark Vanilla—in Barcelona. This research explored their appeal among health-conscious, sustainability-driven consumers and identified new market segments. The findings offered recommendations to strengthen the brand’s positioning.
Little Love is launching two new vegan chocolate bars in Barcelona. This research explored their appeal among health-conscious, sustainability-driven consumers and identified new market segments. The findings offered recommendations to strengthen the brand’s positioning.
Little Love is launching two new vegan chocolate bars in Barcelona. This research explored their appeal among health-conscious, sustainability-driven consumers and identified new market segments. The findings offered recommendations to strengthen the brand’s positioning.
Little Love is launching two new vegan chocolate bars in Barcelona. This research explored their appeal among health-conscious, sustainability-driven consumers and identified new market segments. The findings offered recommendations to strengthen the brand’s positioning.
Methodology
Stage 1
Familiarizing
Problem Analysis
Brand Immersion
Understanding Potential Targets
Stage 2
Secondary Research
Market Research
Competitive Analysis
Stage 3
Primary Research
1:1 Live Interviews
Quantitative Research
Observations
Workshops
Stage 4
Insights
Gather
Organize
Synthesize
Stage 5
Recommendations
Suggestions
Conclusion
Methodology
Stage 1
Familiarizing
Problem Analysis
Brand Immersion
Understanding Potential Targets
Stage 2
Secondary Research
Market Research
Competitive Analysis
Stage 3
Primary Research
1:1 Live Interviews
Quantitative Research
Observations
Workshops
Stage 4
Insights
Gather
Organize
Synthesize
Stage 5
Recommendations
Suggestions
Conclusion
Stage 1
Familiarizing
Familiarizing
Problem Analysis
Brand Immersion
Understanding Potential Targets
Stage 2
Secondary Research
Secondary Research
Market Research
Competitive Analysis
Market Research
Competitive Analysis
Methodology
Methodology
Stage 3
Primary Research
Primary Research
1:1 Live Interviews
Quantitative Research
Observations
Workshops
Stage 4
Insights
Insights
Gather
Organize
Synthesize
Stage 5
Recommendations
Recommendations
Suggestions
Conclusion
Methodology
Highlights from
Market Research
Highlights from
Market Research
Highlights from
Market Research
Highlights from
Market Research
Highlights from
Market Research
The global vegan chocolate market is estimated to be worth a conservative
$2 billion by 2032
Google searches for “Vegan food near me” globally experienced a more than
5000% increase in 2021
is recognized as the top city in Europe for plant-based cuisine
Barcelona
There are approximately
food stores in Spain
400 vegan-friendly
The sales value of plant-based food in Spain grew
48% between 2018 and 2020
Major brands in the field, like
are developing their own vegan options to keep up with the growing market
Nestlé & Cadbury
Rising Food Trends
Rising Food Trends
Rising Food Trends
Rising Food Trends
Plant-based finds its groove
The brand aligns well with both vegans and the growing flexitarian trend.
Plant-based finds its groove
The brand aligns well with both vegans and the growing flexitarian trend.
Plant-based finds its groove
The brand aligns well with both vegans and the growing flexitarian trend.
Plant-based finds its groove
The brand aligns well with both vegans and the growing flexitarian trend.
Portion Control
Little Love’s small portions cater to health-conscious consumers seeking mindful indulgence.
Portion Control
Little Love’s small portions cater to health-conscious consumers seeking mindful indulgence.
Portion Control
Little Love’s small portions cater to health-conscious consumers seeking mindful indulgence.
Portion Control
Little Love’s small portions cater to health-conscious consumers seeking mindful indulgence.
Nutrient Density
The brand's organic focus meets the rising demand for nutritious snacks.
The brand's organic focus meets the rising demand for nutritious snacks.
Nutrient Density
The brand's organic focus meets the rising demand for nutritious snacks.
Nutrient Density
The brand's organic focus meets the rising demand for nutritious snacks.
Nutrient Density
The brand's organic focus meets the rising demand for nutritious snacks.
Little Love's Competitive Advantage
Little Love's Competitive Advantage
Little Love's Competitive Advantage
Little Love's Competitive Advantage
1
1
The focus on raw, organic chocolate differentiates it from most local competitors
The focus on raw, organic chocolate differentiates it from most local competitors
The focus on raw, organic chocolate differentiates it from most local competitors
The focus on raw, organic chocolate differentiates it from most local competitors
2
2
A smaller, on-the-go format is unique
A smaller, on-the-go format is unique
A smaller, on-the-go format is unique
A smaller, on-the-go format is unique
3
3
The parent company gives it credibility in the premium organic space
The parent company gives it credibility in the premium organic space
The parent company gives it credibility in the premium organic space
The parent company gives it credibility in the premium organic space
But who are the people we should target?
But who are the people we should target?
But who are the people we should target?
But who are the people we should target?
But who are the people we should target?
We analyzed the statistics, characteristics, and behaviors of potential target segments
We analyzed the statistics, characteristics, and behaviors of potential target segments
We analyzed the statistics, characteristics, and behaviors of potential target segments
We analyzed the statistics, characteristics, and behaviors of potential target segments
We analyzed the statistics, characteristics, and behaviors of potential target segments
Target 1
Target 1
Target 1
Target 1
Target 1
Target 1
Target 1
Health/fitness enthusiasts
based in BCN
Health/fitness enthusiasts
based in BCN
Health/fitness enthusiasts
based in BCN
Health/fitness enthusiasts
based in BCN
Health/fitness enthusiasts
based in BCN
Health/fitness enthusiasts
based in BCN
Health/fitness enthusiasts
based in BCN
Health/fitness enthusiasts
based in BCN
Market Insights
Market Insights
Health-conscious individuals in Spain are increasingly adopting plant-based diets
Health-conscious individuals in Spain are increasingly adopting plant-based diets
Health-conscious individuals in Spain are increasingly adopting plant-based diets
Health-conscious individuals in Spain are increasingly adopting plant-based diets
Health-conscious individuals in Spain are increasingly adopting plant-based diets
The flexitarian population in Spain grew by 39% from 2019 to 2023
The flexitarian population in Spain grew by 39% from 2019 to 2023
The flexitarian population in Spain grew by 39% from 2019 to 2023
The flexitarian population in Spain grew by 39% from 2019 to 2023
What makes them ideal?
What makes them ideal?
What makes them ideal?
What makes them ideal?
Impulsive shoppers of products that fit with their lifestyle
Impulsive shoppers of products that fit with their lifestyle
Impulsive shoppers of products that fit with their lifestyle
Impulsive shoppers of products that fit with their lifestyle
Impulsive shoppers of products that fit with their lifestyle
They are attracted to snacks positioned as convenient, healthy, and “guilt-free”
They are attracted to snacks positioned as convenient, healthy, and “guilt-free”
They are attracted to snacks positioned as convenient, healthy, and “guilt-free”
They are attracted to snacks positioned as convenient, healthy, and “guilt-free”
They are attracted to snacks positioned as convenient, healthy, and “guilt-free”
Willing to invest in high-quality products that support their health goals
Willing to invest in high-quality products that support their health goals
Willing to invest in high-quality products that support their health goals
Willing to invest in high-quality products that support their health goals
Willing to invest in high-quality products that support their health goals
They value transparency in nutrition over ethical or environmental factors
They value transparency in nutrition over ethical or environmental factors
They value transparency in nutrition over ethical or environmental factors
They value transparency in nutrition over ethical or environmental factors
They value transparency in nutrition over ethical or environmental factors
Considering it is a vegan chocolate, we wanted to validate if vegans would be interested in buying it.
Considering it is a vegan chocolate, we wanted to validate if vegans would be interested in buying it.
Considering it is a vegan chocolate, we wanted to validate if vegans would be interested in buying it.
Considering it is a vegan chocolate, we wanted to validate if vegans would be interested in buying it.
Considering it is a vegan chocolate, we wanted to validate if vegans would be interested in buying it.
Considering it is a vegan chocolate, we wanted to validate if vegans would be interested in buying it.
Considering it is a vegan chocolate, we wanted to validate if vegans would be interested in buying it.
Target 2
Target 2
Target 2
Target 2
Target 2
Vegans by choice, based in BCN
Vegans by choice, based in BCN
Vegans by choice, based in BCN
Vegans by choice, based in BCN
Vegans by choice, based in BCN
Vegans by choice, based in BCN
Vegans by choice, based in BCN
Market Insights
Market Insights
Veganism in Spain grew by 60% between 2017 and 2023
Veganism in Spain grew by 60% between 2017 and 2023
Veganism in Spain grew by 60% between 2017 and 2023
Veganism in Spain grew by 60% between 2017 and 2023
Veganism in Spain grew by 60% between 2017 and 2023
Sales of fresh meat fell on average by 12.4%, between October 2021 and 2022
Sales of fresh meat fell on average by 12.4%, between October 2021 and 2022
Sales of fresh meat fell on average by 12.4%, between October 2021 and 2022
Sales of fresh meat fell on average by 12.4%, between October 2021 and 2022
Sales of fresh meat fell on average by 12.4%, between October 2021 and 2022
What makes them ideal?
What makes them ideal?
What makes them ideal?
What makes them ideal?
Vegans prioritize ethically sourced, ecofriendly products
Vegans prioritize ethically sourced, ecofriendly products
Vegans prioritize ethically sourced, ecofriendly products
Vegans prioritize ethically sourced, ecofriendly products
Vegans prioritize ethically sourced, ecofriendly products
Vegans prioritize ethically sourced, ecofriendly products
They value transparency and willing to pay a premium for high-quality, responsibly produced items
They value transparency and willing to pay a premium for high-quality, responsibly produced items
They value transparency and willing to pay a premium for high-quality, responsibly produced items
They value transparency and willing to pay a premium for high-quality, responsibly produced items
They value transparency and willing to pay a premium for high-quality, responsibly produced items
Increasing demand in Barcelona for vegan products
Increasing demand in Barcelona for vegan products
Increasing demand in Barcelona for vegan products
Increasing demand in Barcelona for vegan products
Increasing demand in Barcelona for vegan products
Organic stores, like Veritas, noted a strong increase in requests for vegan chocolates, gluten-free products, and healthy snacks
Organic stores, like Veritas, noted a strong increase in requests for vegan chocolates, gluten-free products, and healthy snacks
Organic stores, like Veritas, noted a strong increase in requests for vegan chocolates, gluten-free products, and healthy snacks
Organic stores, like Veritas, noted a strong increase in requests for vegan chocolates, gluten-free products, and healthy snacks
Organic stores, like Veritas, noted a strong increase in requests for vegan chocolates, gluten-free products, and healthy snacks
While researching, we found that 70% of the global population is lactose intolerant.
While researching, we found that 70% of the global population is lactose intolerant.
While researching, we found that 70% of the global population is lactose intolerant.
While researching, we found that 70% of the global population is lactose intolerant.
While researching, we found that 70% of the global population is lactose intolerant.
While researching, we found that 70% of the global population is lactose intolerant.
While researching, we found that 70% of the global population is lactose intolerant.
We wanted to verify if they would be a good fit for the brand
We wanted to verify if they would be a good fit for the brand
We wanted to verify if they would be a good fit for the brand
We wanted to verify if they would be a good fit for the brand
We wanted to verify if they would be a good fit for the brand
We wanted to verify if they would be a good fit for the brand
Target 3
Target 3
Target 3
Target 3
Target 3
People with lactose intolerance based in BCN
People with lactose intolerance based in BCN
People with lactose intolerance based in BCN
People with lactose intolerance based in BCN
People with lactose intolerance based in BCN
People with lactose intolerance based in BCN
People with lactose intolerance based in BCN
Market Insights
Market Insights
Between 30-50% of the Spanish population is lactose-intolerant
Between 30-50% of the Spanish population is lactose-intolerant
Between 30-50% of the Spanish population is lactose-intolerant
Between 30-50% of the Spanish population is lactose-intolerant
Between 30-50% of the Spanish population is lactose-intolerant
Between 30-50% of the Spanish population is lactose-intolerant
What makes them ideal?
What makes them ideal?
What makes them ideal?
What makes them ideal?
Lactose intolerants are looking for tasty and safe options
Lactose intolerants are looking for tasty and safe options
Lactose intolerants are looking for tasty and safe options
Lactose intolerants are looking for tasty and safe options
Lactose intolerants are looking for tasty and safe options
Lactose intolerants are looking for tasty and safe options
A 2020 study showed that many lactose-intolerant individuals in Spain feel deprived of sweet treats like cakes and ice cream
A 2020 study showed that many lactose-intolerant individuals in Spain feel deprived of sweet treats like cakes and ice cream
A 2020 study showed that many lactose-intolerant individuals in Spain feel deprived of sweet treats like cakes and ice cream
A 2020 study showed that many lactose-intolerant individuals in Spain feel deprived of sweet treats like cakes and ice cream
A 2020 study showed that many lactose-intolerant individuals in Spain feel deprived of sweet treats like cakes and ice cream
They are familiar with plant-based product benefits
They are familiar with plant-based product benefits
They are familiar with plant-based product benefits
They are familiar with plant-based product benefits
They are familiar with plant-based product benefits
They can enjoy these products without the health concerns associated with dairy consumption
They can enjoy these products without the health concerns associated with dairy consumption
They can enjoy these products without the health concerns associated with dairy consumption
They can enjoy these products without the health concerns associated with dairy consumption
They can enjoy these products without the health concerns associated with dairy consumption
We interviewed these three target groups to understand their needs better and confirm their alignment with Little Love.
We interviewed these three target groups to understand their needs better and confirm their alignment with Little Love.
We interviewed these three target groups to understand their needs better and confirm their alignment with Little Love.
We interviewed these three target groups to understand their needs better and confirm their alignment with Little Love.
We interviewed these three target groups to understand their needs better and confirm their alignment with Little Love.
We interviewed these three target groups to understand their needs better and confirm their alignment with Little Love.
We interviewed these three target groups to understand their needs better and confirm their alignment with Little Love.
Insights from Interviews
Insights from Interviews
Insights from Interviews
Insights from Interviews
Insights from Interviews
Target 1 — Health/fitness enthusiasts: 11 1:1 interviews conducted
Target 1 — Health/fitness enthusiasts:
11 1:1 interviews conducted
Target 1 — Health/fitness enthusiasts:
11 1:1 interviews conducted
Target 1 — Health/fitness enthusiasts:
11 1:1 interviews conducted
Target 1 — Health/fitness enthusiasts:
11 1:1 interviews conducted
Perception of vegan chocolates as a healthier option but unsure about the taste and price
Awareness of product composition is a priority
Challenges in finding a variety of healthy snacks in local places
Target 2 — Vegans by choice: 2 1:1 interviews conducted
Target 2 — Vegans by choice:
2 1:1 interviews conducted
Target 2 — Vegans by choice:
2 1:1 interviews conducted
Target 2 — Vegans by choice:
2 1:1 interviews conducted
Target 2 — Vegans by choice:
2 1:1 interviews conducted
Ingredient consciousness
Prioritize sustainable sourcing, fair trade and eco-friendly packaging
Target 3 — Lactose intolerants: 4 1:1 interviews conducted
Target 3 — Lactose intolerants:
4 1:1 interviews conducted
Target 3 — Lactose intolerants:
4 1:1 interviews conducted
Target 3 — Lactose intolerants:
4 1:1 interviews conducted
Target 3 — Lactose intolerants:
4 1:1 interviews conducted
Preference for regular chocolates, but occasionally
Not necessarily looking for vegan alternatives
We conducted a quantitative survey with Target 1
We conducted a quantitative survey with Target 1
We conducted a quantitative survey with Target 1
We conducted a quantitative survey with Target 1
We conducted a quantitative survey with Target 1
We conducted a quantitative survey with Target 1
The survey was conducted on Appinio with 200 participants living in Spain.
The survey was conducted on Appinio with 200 participants living in Spain.
We analyzed the statistics, characteristics, and behaviors of potential target segments
We analyzed the statistics, characteristics, and behaviors of potential target segments
The survey was conducted on Appinio with 200 participants living in Spain.
We analyzed the statistics, characteristics, and behaviors of potential target segments
3 out of every 5
3 out of every 5
3 out of 5
health/fitness enthusiasts consume chocolate frequently
health/fitness enthusiasts consume chocolate frequently
health/fitness enthusiasts consume chocolate frequently
81.7%
81.7%
81.7%
of the respondents, who are health/fitness enthusiasts, expressed interest in trying vegan chocolate
of the health/fitness enthusiasts, expressed interest in trying vegan chocolate
of the respondents, who are health/fitness enthusiasts, expressed interest in trying vegan chocolate
134/148
134/148
134/148
of those who have tried a vegan chocolate are interested in trying it again
of those who have tried a vegan chocolate are interested in trying it again
of those who have tried a vegan chocolate are interested in trying it again
In Catalonia,
In Catalonia,
3 out of 4
3 out of 4
3 out of 4
people are willing to try vegan chocolate
people are willing to try vegan chocolate
people are willing to try vegan chocolate
88%
88%
88%
chose “health benefits” as their primary motivator to buy vegan chocolate
chose “health benefits” as their primary motivator to buy vegan chocolate
chose “health benefits” as their primary motivator to buy vegan chocolate
152/200
152/200
152/200
were willing to spend more on products placed as sustainable, organic or healthy
were willing to spend more on products placed as sustainable, organic or healthy
were willing to spend more on products placed as sustainable, organic or healthy
Preferred locations for vegan chocolates in Barcelona
Preferred locations for vegan chocolates in Barcelona
Preferred locations for vegan chocolates in Barcelona
The graph illustrates the order of preference by interested individuals
The graph illustrates the order of preference by interested individuals
The graph illustrates the order of preference by interested individuals
The graph illustrates the order of preference by interested individuals
Preferred locations for vegan chocolates in Barcelona
The graph illustrates the order of preference by interested individuals
The graph illustrates the order of preference by interested individuals
The graph illustrates the order of preference by interested individuals
130 out of 200,
of those who have tried vegan chocolate before, mentioned "taste" as the reason for buying it again
130 out of 200,
of those who have tried vegan chocolate before, mentioned "taste" as the reason for buying it again
130 out of 200,
of those who have tried vegan chocolate before, mentioned "taste" as the reason for buying it again
130 out of 200,
of those who have tried vegan chocolate before, mentioned "taste" as the reason for buying it again
130 out of 200,
of those who have tried vegan chocolate before, mentioned "taste" as the reason for buying it again
130 out of 200,
of those who have tried vegan chocolate before, mentioned "taste" as the reason for buying it again
130 out of 200,
of those who have tried vegan chocolate before, mentioned "taste" as the reason for buying it again
130 out of 200,
of those who have tried vegan chocolate before, mentioned "taste" as the reason for buying it again
To verify this, we conducted a 'Blind tasting workshop'
To verify this, we conducted a 'Blind tasting workshop'
To verify this, we conducted a 'Blind tasting workshop'
To verify this, we conducted a 'Blind tasting workshop'
To verify this, we conducted a 'Blind tasting workshop'
To verify this, we conducted a 'Blind tasting workshop'
To gather insights into how health-conscious consumers perceive vegan chocolates as being different from regular options in terms of taste, texture, and smell
To gather insights into how health-conscious consumers perceive vegan chocolates as being different from regular options in terms of taste, texture, and smell
To gather insights into how health-conscious consumers perceive vegan chocolates as being different from regular options in terms of taste, texture, and smell
To gather insights into how health-conscious consumers perceive vegan chocolates as being different from regular options in terms of taste, texture, and smell
To gather insights into how health-conscious consumers perceive vegan chocolates as being different from regular options in terms of taste, texture, and smell
To gather insights into how health-conscious consumers perceive vegan chocolates as being different from regular options in terms of taste, texture, and smell
The invitation sent to the participants
The invitation sent to the participants
The invitation sent to the participants
The invitation sent to the participants
7 participants:
Participants tasted four chocolates in the blind test—two regular (milk/dark) and two vegan. After each tasting, they filled out forms evaluating taste, smell, and texture.
7 participants:
Participants tasted four chocolates in the blind test—two regular (milk/dark) and two vegan. After each tasting, they filled out forms evaluating taste, smell, and texture.
7 participants:
Participants tasted four chocolates in the blind test—two regular (milk/dark) and two vegan. After each tasting, they filled out forms evaluating taste, smell, and texture.
7 participants:
Participants tasted four chocolates in the blind test—two regular (milk/dark) and two vegan. After each tasting, they filled out forms evaluating taste, smell, and texture.
7 participants:
Participants tasted four chocolates in the blind test—two regular (milk/dark) and two vegan. After each tasting, they filled out forms evaluating taste, smell, and texture.
7 participants:
Participants tasted four chocolates in the blind test—two regular (milk/dark) and two vegan. After each tasting, they filled out forms evaluating taste, smell, and texture.
7 participants:
Participants tasted four chocolates in the blind test—two regular (milk/dark) and two vegan. After each tasting, they filled out forms evaluating taste, smell, and texture.
Insights from the workshop
Insights from the workshop
Insights from the workshop
Insights from the workshop
Preference for vegan samples
Preference for vegan samples
Preference for vegan samples
Preference for vegan samples
5 out of 7 participants said that the vegan samples felt richer, more natural
5 out of 7 participants said that the vegan samples felt richer, more natural
5 out of 7 participants said that the vegan samples felt richer, more natural
5 out of 7 participants said that the vegan samples felt richer, more natural
Ability to identify vegan samples
Ability to identify vegan samples
Ability to identify vegan samples
Ability to identify vegan samples
100% of participants could identify the vegan samples
100% of participants could identify the vegan samples
100% of participants could identify the vegan samples
100% of participants could identify the vegan samples
Quality perception
Quality perception
Quality perception
Quality perception
Most participants associated the vegan chocolate with higher quality and premium ingredients
Most participants associated the vegan chocolate with higher quality and premium ingredients
Most participants associated the vegan chocolate with higher quality and premium ingredients
Most participants associated the vegan chocolate with higher quality and premium ingredients
Nut integration
Nut integration
Nut integration
Nut integration
Nut and other flavours can elevate the sensory experience
Nut and other flavours can elevate the sensory experience
Nut and other flavours can elevate the sensory experience
Nut and other flavours can elevate the sensory experience
Consolidating insights into persona maps for the three target audiences
Consolidating insights into persona maps for the three target audiences
Consolidating insights into persona maps for the three target audiences
Consolidating insights into persona maps for the three target audiences
Consolidating insights into persona maps for the three target audiences
Consolidating insights into persona maps for the three target audiences
Recommendations for Little Love to successfully launch in Barcelona
Recommendations for Little Love
to successfully launch in Barcelona
Recommendations for Little Love to successfully launch in Barcelona
Recommendations for Little Love to successfully launch in Barcelona
Recommendations for Little Love
to successfully launch in Barcelona
Recommendations for Little Love to successfully launch in Barcelona
Point of Sales
Point of Sales
Point of Sales
Point of Sales
Supermarkets
Supermarkets
Supermarkets
Supermarkets
Speciality Stores
Speciality Stores
Speciality Stores
Speciality Stores
Marketing
Marketing
Marketing
Marketing
Sampling Campaigns
Sampling Campaigns
Sampling Campaigns
Sampling Campaigns
Digital Influencers
Digital Influencers
Digital Influencers
Digital Influencers
Product
Product
Product
Product
Sustainable Packaging
Packaging
Packaging
Packaging
Ingredients
Ingredients
Ingredients
Ingredients
Point of Sales
Marketing
Point of Sales
Marketing
Launch the products in local supermarkets, and specialty stores across specific areas to maximize visibility
Launch the products in local supermarkets, and specialty stores across specific areas to maximize visibility
Launch the products in local supermarkets and specialty stores across specific areas to maximize visibility
Launch the products in local supermarkets, and specialty stores across specific areas to maximize visibility
Marketing
Point of Sales
Marketing
Point of Sales
Offer free samples in yoga studios and fitness centers to maximise brand awareness
Offer free samples in yoga studios and fitness centers to maximise brand awareness
Offer free samples in yoga studios and fitness centers to maximise brand awareness
Offer free samples in yoga studios and fitness centers to maximise brand awareness
Offer samples in kiosks during the launch phase, both in malls and supermarkets, during the weekends when it is busier
Offer samples in kiosks during the launch phase, both in malls and supermarkets, during the weekends when it is busier
Offer samples in kiosks during the launch phase, both in malls and supermarkets, during the weekends when it is busier
Offer samples in kiosks during the launch phase, both in malls and supermarkets, during the weekends when it is busier
“Blind taste” campaign by wellness influencers on social media, could be useful to break the perception around vegan chocolates
“Blind taste” campaign by wellness influencers on social media, could be useful to break the perception around vegan chocolates
“Blind taste” campaign by wellness influencers on social media, could be useful to break the perception around vegan chocolates
“Blind taste” campaign by wellness influencers on social media, could be useful to break the perception around vegan chocolates
3 out of every 5
health/fitness enthusiasts consume chocolate frequently
81.7%
of the health/fitness enthusiasts, expressed interest in trying vegan chocolate
134/148
of those who have tried a vegan chocolate are interested in trying it again
In Catalonia,
3 out of 4
people are willing to try vegan chocolate
88%
chose “health benefits” as their primary motivator to buy vegan chocolate
152/200
were willing to spend more on products placed as sustainable, organic or healthy
Nutritionist
https://www.tiktok.com/@nutritionisthenewblack
Nutritionist
https://www.tiktok.com/@nutritionisthenewblack
Personal Trainer https://www.tiktok.com/@vikikacosta
Personal Trainer https://www.tiktok.com/@vikikacosta
Running Coach
https://www.tiktok.com/@candelaperez22
Running Coach
https://www.tiktok.com/@candelaperez22
Product
Product
Product
Product
Highlight health benefits and clean ingredients on the carton display for easy visibility, helping consumers quickly understand the product and make faster purchase decisions
Highlight health benefits and clean ingredients on the carton display for easy visibility, helping consumers quickly understand the product and make faster purchase decisions
Highlight health benefits and clean ingredients on the carton display for easy visibility, helping consumers quickly understand the product and make faster purchase decisions
Highlight health benefits and clean ingredients on the carton display for easy visibility, helping consumers quickly understand the product and make faster purchase decisions
Conclusion
Conclusion
Conclusion
Conclusion
Conclusion
Conclusion
Barcelona appears to be an excellent target market for Little Love.
Barcelona appears to be an excellent target market for Little Love.
Barcelona appears to be an excellent target market for Little Love.
Barcelona appears to be an excellent target market for Little Love.
Barcelona appears to be an excellent target market for Little Love.
Barcelona appears to be an excellent target market for Little Love.
The city's growing health-conscious and vegan population, combined with the increasing demand for sustainable and organic products, creates a favourable environment for the brand.
The city's growing health-conscious and vegan population, combined with the increasing demand for sustainable and organic products, creates a favourable environment for the brand.
The city's growing health-conscious and vegan population, combined with the increasing demand for sustainable and organic products, creates a favourable environment for the brand.
The city's growing health-conscious and vegan population, combined with the increasing demand for sustainable and organic products, creates a favourable environment for the brand.
The city's growing health-conscious and vegan population, combined with the increasing demand for sustainable and organic products, creates a favourable environment for the brand.
Thank you for viewing!
Thank you for viewing!
Thank you for viewing!
Thank you for viewing!
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contact@rishikashah.com
+34 678 977 375
+91 98745 18640
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Resume
Contact
contact@rishikashah.com
+34 678 977 375
+91 98745 18640
Socials
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About
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contact@rishikashah.com
+34 678 977 375
+91 98745 18640
Socials
Menu
Home
About
Projects
Resume
Contact
contact@rishikashah.com
+34 678 977 375
+91 98745 18640
Socials
Menu
Home
About
Projects
Resume
Contact
contact@rishikashah.com
+34 678 977 375
+91 98745 18640
Socials
Menu
Home
About
Projects
Resume
Contact
contact@rishikashah.com
+34 678 977 375
+91 98745 18640
Socials