This project was completed in collaboration with the client as part of my master’s coursework and is intended solely for academic purposes.
This project was completed in collaboration with the client as part of my master’s coursework and is intended solely for academic purposes.
Hospital Sant Joan de Déu, Barcelona
Hospital Sant Joan de Déu, Barcelona
Hospital Sant Joan de Déu, Barcelona
Client
Client
Client
Hospital SJDD
Timeline
Timeline
Timeline
Apr '25
Services
Services
Services
Service Design
Design Strategy
Trends
Forecast
Team
Team
Team
Anil Serim
Caelan Tatz
Rishika Shah
Introducing
Introducing
ACES Social Club
ACES Social Club
A camp-inspired support system for teens with chronic illnesses. It blends coaching, habit tools, and peer connection to help them manage their health, build confidence, and transition smoothly to adult care, all in a fun & relatable way.
A camp-inspired support system for teens with chronic illnesses. It blends coaching, habit tools, and peer connection to help them manage their health, build confidence, and transition smoothly to adult care, all in a fun & relatable way.
A camp-inspired support system for teens with chronic illnesses. It blends coaching, habit tools, and peer connection to help them manage their health, build confidence, and transition smoothly to adult care, all in a fun & relatable way.
A camp-inspired support system for teens with chronic illnesses. It blends coaching, habit tools, and peer connection to help them manage their health, build confidence, and transition smoothly to adult care, all in a fun & relatable way.
Objective
Objective
Objective
To support adolescents with chronic illnesses at Hospital Sant Joan de Déu in transitioning smoothly from paediatric to adult care, empowering them to become more confident and proactive in managing their health.
To support adolescents with chronic illnesses at Hospital Sant Joan de Déu in transitioning smoothly from paediatric to adult care, empowering them to become more confident and proactive in managing their health.
What we heard
What we heard
What we heard
Critical pain-points & barriers to transition
Critical pain-points & barriers to transition
Jobs to be done
Jobs to be done
Understand their condition
Understand their condition
Become the customers'
starting point
Manage treatment & foster autonomy
Increase engagement with the
app beyond purchases
Adapt to environment & lifestyle
Adapt to environment & lifestyle
Zalando be seen as a serious
sports retailer
Recognize warning symptoms
Recognize warning symptoms
Know as much as possible
about the customers
Patient Archetype
Patient Archetype
Patient Archetype
Adolescents aged 13–16 living with chronic illnesses.
Adolescents aged 13–16 living with chronic illnesses.
Adolescents aged 13–16 living with chronic illnesses.
We evaluated the A10! Program — Hospital Sant Joan de Déu’s existing initiative designed to support patients during the transition to adult care.
We evaluated the A10! Program — Hospital Sant Joan de Déu’s existing initiative designed to support patients during the transition to adult care.
We evaluated the A10! Program — Hospital Sant Joan de Déu’s existing initiative designed to support patients during the transition to adult care.
We evaluated the A10! Program — Hospital Sant Joan de Déu’s existing initiative designed to support patients during the transition to adult care.
Observation
Observation
Observation
Observation
SJDD has incredible resources for patients.
We see an opportunity to enhance engagement and create community, making for healthier patients and smoother transitions
SJDD has incredible resources for patients.
We see an opportunity to enhance engagement and create community, making for healthier patients and smoother transitions
SJDD has incredible resources for patients.
We see an opportunity to enhance engagement and create community, making for healthier patients and smoother transitions
SJDD has incredible resources for patients.
We see an opportunity to enhance engagement and create community, making for healthier patients and smoother transitions
Key Insights
Key Insights
Key Insights
Key Insights
A10! InfoCap Analysis
A10! InfoCap Analysis
We explored a range of ideas and pitched them to people to gather their input
We explored a range of ideas and pitched them to people to gather their input
We explored a range of ideas and pitched them to people to gather their input
We explored a range of ideas and pitched them to people to gather their input
Opportunities to innovate
Opportunities to innovate
Opportunities to innovate
Opportunities to innovate
1
1
1
Personalized
Habit Coaching
Personalized
Habit Coaching
Personalized
Habit Coaching
Personalized
Habit Coaching
2
2
2
Community
Connection
Community
Connection
Community
Connection
Community
Connection
3
3
3
Engaging
Learning
Engaging
Learning
Engaging
Learning
Engaging
Learning
Welcome to the ACES Social Club
Welcome to the ACES Social Club
Welcome to the ACES Social Club
The idea is simple —
Build habits that stick, and find a community that stays
The idea is simple —
Build habits that stick, and find a community that stays
The idea is simple —
Build habits that stick, and find a community that stays
The idea is simple —
Build habits that stick, and find a community that stays
User Journey
User Journey
User Journey
User Journey
Service Blueprint
Service Blueprint
Service Blueprint
Service Blueprint
Conclusion
Conclusion
Conclusion
Conclusion
Patients
Patients
confused,
disengaged,
isolated
confused, disengaged, isolated
confused, disengaged, isolated
connected,
confident,
motivated
connected, confident, motivated
connected, confident, motivated
SJDD Staff
SJDD Staff
frustrated with non-adherence, concerned with risks
frustrated with non-adherence, concerned with risks
frustrated with non-adherence, concerned with risks
lower burden, fewer gaps, better engagement
lower burden, fewer gaps, better engagement
lower burden, fewer gaps, better engagement
Parents
Parents
anxious,
unsure how to support
anxious,
unsure how to support
anxious,
unsure how to support
can observe growth & step back
can observe growth & step back
can observe growth & step back
Healthcare System
Healthcare System
challenges in transition
challenges in transition
challenges in transition
better transitions, peer-supported continuity of care
better transitions, peer-supported continuity of care
better transitions, peer-supported continuity of care
Teens with rare diseases are in the 1%.
Teens with rare diseases are in the 1%.
Teens with rare diseases are in the 1%.
Teens with rare diseases are in the 1%.
But rare doesn’t mean alone.
But rare doesn’t mean alone.
But rare doesn’t mean alone.
But rare doesn’t mean alone.
Next Steps
Next Steps
Next Steps
Next Steps
Pilot Launch
Pilot Launch
Pilot Launch
Pilot Launch
3-month pilot with 10 youth from SJDD’s A10
Includes coaching and simple materials
Test ACES in a real-world setting
3-month pilot with 10 youth from SJDD’s A10
Includes coaching and simple materials
Test ACES in a real-world setting
3-month pilot with 10 youth from SJDD’s A10
Includes coaching and simple materials
Test ACES in a real-world setting
3-month pilot with 10 youth from SJDD’s A10
Includes coaching and simple materials
Test ACES in a real-world setting
Evaluate Outcomes
Evaluate Outcomes
Evaluate Outcomes
Evaluate Outcomes
Track goal completion, engagement, and peer interaction
Gather feedback from different stakeholders
Track goal completion, engagement, and peer interaction
Gather feedback from different stakeholders
Track goal completion, engagement, and peer interaction
Gather feedback from different stakeholders
Track goal completion, engagement, and peer interaction
Gather feedback from different stakeholders
Thank you for watching!
Thank you for watching!
Thank you for watching!
Thank you for watching!
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+34 678 977 375
+91 98745 18640
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contact@rishikashah.com
+34 678 977 375
+91 98745 18640
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Home
About
Projects
Resume
Contact
contact@rishikashah.com
+34 678 977 375
+91 98745 18640
Socials
Menu
Home
About
Projects
Resume
Contact
contact@rishikashah.com
+34 678 977 375
+91 98745 18640
Socials