This project was completed in collaboration with the client as part of my master’s coursework and is intended solely for academic purposes.
This project was completed in collaboration with the client as part of my master’s coursework and is intended solely for academic purposes.
Zalando
Zalando
Zalando
Client
Client
Client
Zalando
Timeline
Timeline
Timeline
May '25
Services
Services
Services
UX Research
Strategy
Trends
Forecast
Team
Team
Team
Road-Runners
Introducing
Introducing
GearMatch
GearMatch
Helping runners find the right fit.
powered by peers,
personalized for you.
Helping runners find the right fit.
powered by peers,
personalized for you.
Helping runners find the right fit.
powered by peers,
personalized for you.
Helping runners find the right fit.
powered by peers,
personalized for you.
Objective
Objective
Zalando aims to strengthen its connection with sports customers, especially runners, on the Zalando app. This project focused on researching and developing innovative strategies to foster deeper engagement, while also positioning Zalando as a credible and trusted destination for sportswear
Zalando aims to strengthen its connection with sports customers, especially runners, on the Zalando app. This project focused on researching and developing innovative strategies to foster deeper engagement, while also positioning Zalando as a credible and trusted destination for sportswear
Zalando aims to strengthen its connection with sports customers, especially runners, on the Zalando app. This project focused on researching and developing innovative strategies to foster deeper engagement, while also positioning Zalando as a credible and trusted destination for sportswear
Zalando's Goals
Zalando's Goals
Become the customers' starting point
Become the customers' starting point
Become the customers'
starting point
Become the customers' starting point
Increase engagement with the app beyond purchases
Increase engagement with the app beyond purchases
Increase engagement with the
app beyond purchases
Increase engagement with the app beyond purchases
Zalando be seen as a serious sports retailer
Zalando be seen as a serious sports retailer
Zalando be seen as a serious
sports retailer
Zalando be seen as a serious sports retailer
Know as much as possible about the customers
Know as much as possible about the customers
Know as much as possible
about the customers
Know as much as possible about the customers
SWOT Analysis
SWOT Analysis
The Question
The Question
The Question
How might we establish Zalando as a credible, go-to source of knowledge for sporting gear?
How might we establish Zalando as a credible, go-to source of knowledge for sporting gear?
How might we establish Zalando as a credible, go-to source of knowledge for sporting gear?
Understanding the User
Understanding the User
Understanding the User
Listening before building
Listening before building
Listening before building
We surveyed 30 runners aged 20–40 to understand their habits and needs. Most run 1–2 times weekly and value both physical and mental well-being.
We surveyed 30 runners aged 20–40 to understand their habits and needs. Most run 1–2 times weekly and value both physical and mental well-being.
We surveyed 30 runners aged 20–40 to understand their habits and needs. Most run 1–2 times weekly and value both physical and mental well-being.
We surveyed 30 runners aged 20–40 to understand their habits and needs. Most run 1–2 times weekly and value both physical and mental well-being.
These findings guided us in shaping a clear picture of our user archetype
These findings guided us in shaping a clear picture of our user archetype
These findings guided us in shaping a clear picture of our user archetype
These findings guided us in shaping a clear picture of our user archetype
These findings guided us in shaping a clear picture of our user archetype
Understanding The Gear Geek’s tech ecosystem
Understanding The Gear Geek’s tech ecosystem
Understanding The Gear Geek’s tech ecosystem
Understanding The Gear Geek’s tech ecosystem
Understanding The Gear Geek’s tech ecosystem
From Commerce to Holistic Experience
From Commerce to Holistic Experience
From Commerce to Holistic Experience
From Commerce to Holistic Experience
Tech Purchasing Behaviour
Tech Purchasing Behaviour
Tech Purchasing Behaviour
Observation
Observation
Observation
For Gear Geeks, there is an app for (almost) everything... except finding the perfect gear.
For Gear Geeks, there is an app for (almost) everything... except finding the perfect gear.
For Gear Geeks, there is an app for (almost) everything... except finding the perfect gear.
For Gear Geeks, there is an app for (almost) everything... except finding the perfect gear.
Opportunity Space
Opportunity Space
Opportunity Space
Context
Various apps for many components of their running journey exist
Context
Various apps for many components of their running journey exist
Context
Various apps for many components of their running journey exist
Context
Various apps for many components of their running journey exist
User Problem
Many choices and lots of tech info to consider when buying running gear
User Problem
Many choices and lots of tech info to consider when buying running gear
User Problem
Many choices and lots of tech info to consider when buying running gear
User Problem
Many choices and lots of tech info to consider when buying running gear
Need
Researching multiple products and choosing what's best for my personal feed
Need
Researching multiple products and choosing what's best for my personal feed
Need
Researching multiple products and choosing what's best for my personal feed
Need
Researching multiple products and choosing what's best for my personal feed
Zalando's Added Value
Provide clarity by allowing users to shop multiple brands at once, providing personalized information
Zalando's Added Value
Provide clarity by allowing users to shop multiple brands at once, providing personalized information
Zalando's Added Value
Provide clarity by allowing users to shop multiple brands at once, providing personalized information
Zalando's Added Value
Provide clarity by allowing users to shop multiple brands at once, providing personalized information
Ideation Phase
Ideation Phase
Ideation Phase
The Goal for the Feature:
The Goal for the Feature:
The Goal for the Feature:
The Goal for the Feature:
Become the go-to place for researching and finding the right gear
Become the go-to place for researching and finding the right gear
Become the go-to place for researching and finding the right gear
Become the go-to place for researching and finding the right gear
Become the go-to place for researching and finding the right gear
MVP: Introducing GearMatch
MVP: Introducing GearMatch
Helping running enthusiasts research new gear based on their personal preferences + data from runners like them.
Helping running enthusiasts research new gear based on their personal preferences + data from runners like them.
Helping running enthusiasts research new gear based on their personal preferences + data from runners like them.
User Testing
User Testing
User Testing
We validated our assumptions through testing with 3 users
We validated our assumptions through testing with 3 users
We validated our assumptions through testing with 3 users
We validated our assumptions through testing with 3 users
Pablo
Pablo
Pablo
Pablo
Pablo
Beginner runner
Beginner runner
Beginner runner
Beginner runner
Beginner runner
Ram
Ram
Ram
Ram
Intermediate runner
Intermediate runner
Intermediate runner
Intermediate runner
Juanita
Juanita
Juanita
Juanita
Juanita
Experienced runner
Experienced runner
Experienced runner
Experienced runner
Experienced runner
“I USUALLY START BY CHECKING CUSHIONING AND FIT. IF MY FRIENDS RECOMMEND A SHOE, THAT’S A BIG PLUS.”
“I USUALLY START BY CHECKING CUSHIONING AND FIT. IF MY FRIENDS RECOMMEND A SHOE, THAT’S A BIG PLUS.”
“I USUALLY START BY CHECKING CUSHIONING AND FIT. IF MY FRIENDS RECOMMEND A SHOE, THAT’S A BIG PLUS.”
“I USUALLY START BY CHECKING CUSHIONING AND FIT. IF MY FRIENDS RECOMMEND A SHOE, THAT’S A BIG PLUS.”
Key Features
Key Features
Key Features
Key Features
Preference-Based Input
Users set detailed activity profiles to tailor gear recommendations
Preference-Based Input
Users set detailed activity profiles to tailor gear recommendations
Preference-Based Input
Users set detailed activity profiles to tailor gear recommendations
Preference-Based Input
Users set detailed activity profiles to tailor gear recommendations
Preference-Based Input
Users set detailed activity profiles to tailor gear recommendations
Review Gamification
Helpful reviews earn points, perks, and badges — making feedback rewarding
Review Gamification
Helpful reviews earn points, perks, and badges — making feedback rewarding
Review Gamification
Helpful reviews earn points, perks, and badges — making feedback rewarding
Review Gamification
Helpful reviews earn points, perks, and badges — making feedback rewarding
Review Gamification
Helpful reviews earn points, perks, and badges — making feedback rewarding
Dynamic Learning
The system evolves with user behavior, improving suggestions over time
Dynamic Learning
The system evolves with user behavior, improving suggestions over time
Dynamic Learning
The system evolves with user behavior, improving suggestions over time
Dynamic Learning
The system evolves with user behavior, improving suggestions over time
Dynamic Learning
The system evolves with user behavior, improving suggestions over time
User Flow
User Flow
User Flow
User Flow
Final Design
Final Design
Final Design
Final Design
GearMatch Landing Screen
GearMatch Landing Screen
GearMatch Landing Screen
GearMatch Landing Screen
GearMatch Landing Screen
This will be the first contact on the App for the users that discover the tool through an advertisement
This will be the first contact on the App for the users that discover the tool through an advertisement
This will be the first contact on the App for the users that discover the tool through an advertisement
This will be the first contact on the App for the users that discover the tool through an advertisement
This will be the first contact on the App for the users that discover the tool through an advertisement
User Preference Input
User Preference Input
User Preference Input
User Preference Input
User Preference Input
A detailed form where users input performance habits and body characteristics to tailor the product matching algorithm
A detailed form where users input performance habits and body characteristics to tailor the product matching algorithm
A detailed form where users input performance habits and body characteristics to tailor the product matching algorithm
A detailed form where users input performance habits and body characteristics to tailor the product matching algorithm
A detailed form where users input performance habits and body characteristics to tailor the product matching algorithm
Compatibility Recommendations
Compatibility Recommendations
Compatibility Recommendations
Compatibility Recommendations
Compatibility Recommendations
Based on the user’s profile, this screen displays product suggestions with compatibility scores informed by similar user reviews
Based on the user’s profile, this screen displays product suggestions with compatibility scores informed by similar user reviews
Based on the user’s profile, this screen displays product suggestions with compatibility scores informed by similar user reviews
Based on the user’s profile, this screen displays product suggestions with compatibility scores informed by similar user reviews
Based on the user’s profile, this screen displays product suggestions with compatibility scores informed by similar user reviews
Add to Shortlist
Add to Shortlist
Add to Shortlist
Add to Shortlist
Add to Shortlist
Users can save preferred products to a shortlist, allowing them to narrow down their options for easier decision-making
Users can save preferred products to a shortlist, allowing them to narrow down their options for easier decision-making
Users can save preferred products to a shortlist, allowing them to narrow down their options for easier decision-making
Users can save preferred products to a shortlist, allowing them to narrow down their options for easier decision-making
Users can save preferred products to a shortlist, allowing them to narrow down their options for easier decision-making
Compare Shortlisted Products
Compare Shortlisted Products
Compare Shortlisted Products
Compare Shortlisted Products
Compare Shortlisted Products
A side-by-side comparison tool that lets users evaluate shortlisted products across specifications, features, and fit
A side-by-side comparison tool that lets users evaluate shortlisted products across specifications, features, and fit
A side-by-side comparison tool that lets users evaluate shortlisted products across specifications, features, and fit
A side-by-side comparison tool that lets users evaluate shortlisted products across specifications, features, and fit
A side-by-side comparison tool that lets users evaluate shortlisted products across specifications, features, and fit
Conclusion
Conclusion
Conclusion
Conclusion
Combining real reviews, smart comparisons, and your unique profile to fill the gap between endless options and confident decisions like no other platform can.
Combining real reviews, smart comparisons, and your unique profile to fill the gap between endless options and confident decisions like no other platform can.
Combining real reviews, smart comparisons, and your unique profile to fill the gap between endless options and confident decisions like no other platform can.
Combining real reviews, smart comparisons, and your unique profile to fill the gap between endless options and confident decisions like no other platform can.
Combining real reviews, smart comparisons, and your unique profile to fill the gap between endless options and confident decisions like no other platform can.
Thank you for viewing!
Thank you for viewing!
Thank you for viewing!
Thank you for viewing!
Thank you for viewing!
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+91 98745 18640
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contact@rishikashah.com
+34 678 977 375
+91 98745 18640
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Menu
Home
About
Projects
Resume
Contact
contact@rishikashah.com
+34 678 977 375
+91 98745 18640
Socials
Menu
Home
About
Projects
Resume
Contact
contact@rishikashah.com
+34 678 977 375
+91 98745 18640
Socials
Menu
Home
About
Projects
Resume
Contact
contact@rishikashah.com
+34 678 977 375
+91 98745 18640
Socials